Re: Study Illustrates Importance of Sound in Extending Brands Online


Subject: Re: Study Illustrates Importance of Sound in Extending Brands Online
From: Linda A. Seltzer (lseltzer@phoenix.Princeton.EDU)
Date: Wed Jun 02 1999 - 18:52:53 EDT


I reached the web site and read the view graph presentation, and
I think there could be some more detailed experimental design
to determine what properties of sound contribute most to a positive
experience. ANOVA data analysis methods would be applicable.

Linda Seltzer



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