Re: Solo ea and "tick"ing


Subject: Re: Solo ea and "tick"ing
From: miriam clinton (iriXx) (iriXx@iriXx.org)
Date: Tue Feb 22 2005 - 14:18:48 EST


Eliot Handelman wrote:

> miriam clinton (iriXx) wrote:
>
>> Richard Wentk wrote:
>>
>>>
>>> If N Million people buy one CD and ignore a different one, it's not
>>> very likely their reasons and motivations are exclusively individual.
>>>
>>
>> thats called marketing - and in this day and age, that is how records
>> are sold.
>
>
>
> Records are being sold using Hit Song Science these days, which is how
> this discussion began. Whether the
> record gets to market is one thing, clearly the product has the burden
> of proving those qualities
> that people tend to like, whatever they are. If I'm reading this
> corectly, Richard is saying that there are such qualities
> and you're saying there aren't. True?
>

Hit Song Science /is/ marketing. i also hang out on the Pho list, where
the RIAA are using a tool called BigChampagne to track filesharing
systems to see who is downloading what. they then go out and /market/ it.

when i first started in the industry i was warned that it is not the
song that makes it to number #1, it is the amount of dollars behind it
in glossy presentation and marketing.

i found this out later with my own releases.

'getting to market' isnt the issue - its the amount of dollars that go
into promotion. thats 'market/ing/' not 'market'.

what i'm saying is that it has absolutely nothing to do with the product
whatsoever, bar that a generic pop song has been heavily funded to empty
parents' pockets so that their teenagers can have it without the family
being sued in the process.

theres very little music to it.

thats where my opinion differs to Richards - because of experience in
the 'big five' type industry. i know how it ticks from the inside and
its ugly. its a desperate group of labels geared to make a megabuck
before the sky falls in on them and they are forced to change.

but the marketing being the means to selling records - this has been the
case for years.

your average person on the street is blind to whether a record is
interesting or not - they want what their neighbours have, they want the
same sofa, the same car, the same records. Marketing knows all about
this. Marketing with a capital M. the capitalist system is geared
towards observing, collecting data (how many of you have store loyalty
cards?) and selling this data so that more of the same junk can be sold.

the same method is applied to records.

it has nothing to do with music at all. its just Big Business.

mC~

-- 
99% of aliens prefer Earth
--Eminem

www.iriXx.org www.copyleftmedia.org.uk

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