'Embodied energy' is generally understood as the energy input into construction materials, although methods for assessment are considerably diverse. The relevance of 'embodied energy', as a quantitative concept, to architects and the materials industry is questioned. It is argued that it is necessary to derive an inclusive methodology for 'embodied energy' that investigates life cycle issues. It is proposed that a life cycle analysis, encompassing 'embodied energy' and all interacting environmental parameters, be pursued. This would provide a more holistic assessment with which the industry could make environmentally conscious buildings.